Wie macht man jungen Männern klar, dass Sex mehr ist als das, was das Internet ihnen präsentiert?
In der globalen Image-Kampagne „Smart is sexy“ konterkariert die zweitgrößte Kondommarke der Welt Sex-Stereotypen auf überraschende Weise. Kunde: Ansell. Agentur: +Knauss.
Team: Jan Knauss, Thies Schuster, Matthias Eylers, Johannes Guldner, Christopher Hanebuth, Carsten Raffel, Christian Schütz, Lucy Luscombe, Nina Puri. Job: Konzept / Copy.

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