BMW i8

Die weltweite Launchkampagne erzählt die Entstehungsgeschichte des neuen Plug-In-Hybrids BMW i8 – von der ersten Vision bis zur Verwirklichung.
Kunde: BMW Worldwide. Agentur: Serviceplan International. Regie: Gus van Sant. Produktion: Iconoclast. Darsteller: Michael Pitt, Mickey Summer, Sam Hazeldine.
Team: Maik Kähler, Nikolaus Ronacher, Rudolf Rüssmann, Axel Schilling, Sandra Niessen, Anne Hoffmann, Patrick Scherf, Nina Puri. Job: Konzept / Copy.

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