Unter dem Hashtag #BMWstories launchte BMW eine Content-Plattform, die wahre Fahrfreude-Geschichten von Millionen Fans und Fahrern bündelte und damit zur erfolgreichsten digitalen Autokampagne aller Zeiten wurde. Kunde: BMW Worldwide. Agentur: Serviceplan. Team u.a.: Alexander Schill, Maik Kähler, Michael Wilk, Sergio Penzo, Axel Schilling, Rudolf Rüssmann, Angeliki Karnoupaki, Niko Ronacher, Nina Puri. Job: Copy
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