Weniger Druck – mehr Gelassenheit. Mit dieser Botschaft soll die Image-Kampagne der Zeitschrift Brigitte Frauen dazu inspirieren, das Leben etwas leichter zu nehmen.
Kunde: Gruner + Jahr, Team: Claudia Tödt und Nina Puri, Marketingleitung: Ulrike Schönborn, Anke Worringen. Job: Konzept / Copy.

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